Charge UK are a trading association representing the companies enabling the UK’s transition to electric vehicles and Net Zero. Their mission is to support the delivery of the UK’s net zero goals, by advocating for policies that accelerate the rollout of a commercially led, consumer focused, fit-for-purpose EV charging infrastructure ecosystem and by representing the EV charging infrastructure industry

We created a full visual identity package and website that positioned the association with a unique image that stood out in an industry lost in a sea of sameness.