Groundswell is a leading in-house sustainability provider supporting some of the world’s most respected organisations. The team started as a function within the Octopus Group and now they now partner with the best asset managers and their portfolio companies to make sense of sustainability.

I am currently working with the team at Groundswell to progress their brand and to develop their digital and print based touch points. This work is on-going and we are currently looking at building out the website to show their solution, scale and the vision behind the company.

The visual identity resonates with the energy generated by groundswell. The dynamic 'orb' conveys the movement of people coming together, resonance, impact and disruption. The warm colours highlight the positive energy and meaningful impact we bring to every partnership.